Spin-the-wheel today — pick-a-gift, scratch card and reel of coupons on the way. Same builder, same templates, same data, and 3× the conversion of any static form. Gamification on every plan, with weighted prize odds, fraud protection and mobile haptics out of the box.
Strip out the confetti and the brand-colored slices, and there are three psychological levers doing the lifting. Spin wheels are the cleanest way to pull all three at once — but the principles apply to every game in woohoo.
The discount on a fixed popup ("Get 10% off!") has a known payoff. The discount on a wheel doesn't — you might land on 40%, you might land on "try again." Behavioural economics has been calling this variable ratio reinforcement since the 1950s; product people have been calling it the slot-machine effect since 2015. Both are right.
A coupon that arrives in your inbox feels like an ad. A coupon you got by spinning a wheel feels like something you won. The IKEA effect — we value what we contributed to — kicks in around the second click. Users who spin are 2.4× more likely to redeem the resulting code than users who receive an identical code by email.
Once a visitor types an email and clicks "spin," they have made a small but real investment. Closing the popup now means losing the wheel without seeing the result — which feels worse than it should. This is the same mechanic that keeps people on hold for 45 minutes after the first 10.
Spin-the-wheel ships today; pick-a-gift, scratch card and reel of coupons are in build. Same builder, same data, same plan when they land — each with a default template that bakes in our cohort's best-performing settings.
The highest-converting popup we've ever shipped. Weighted prize odds you control, anti-cheat that's actually airtight, mobile haptics that add 11% to conversion. The carnival mechanic, done seriously.
Curiosity-driven email capture. Three boxes, one mystery prize — visitors choose before they see what's inside. In build now, landing on every plan.
Coming soon · in build now
The most tactile popup. A mouse drag (or touch swipe on mobile) reveals the prize underneath — the swipe feels native and the reveal is satisfying. In build now, landing on every plan.
Coming soon · in build now
Slot-machine excitement, modernized. Three reels, three matching prizes — short, vertical and entirely thumb-driven, with weighted odds behind every spin. In build now, landing on every plan.
Coming soon · in build now
Median conversion rates across 4,212 stores, weighted by impression. Same traffic, same offer, same email — different mechanic. Pulled from production dashboards, not curated.
// Source: woohoo cohort data Q1 2026 · 4,212 stores · 75.5M impressions · weighted median.
Real reviews from real stores on the Shopify App Store. Read all 188 at /customers.
"My shop has a lot of traffic but few conversions. After adding the spin-wheel popup, I received 3 orders within 24 hours. So happy!"
"Effective, fun and easy to use, with great support. I've been able to convert 15% of visitors. It also has A/B testing, dynamic coupons, and fraud protection."
"Customer service is great. 600% more emails gathered daily than with my old popup. I would definitely recommend to others."
The spin-the-wheel game, every template, and every default we recommend. Free for the first 500 monthly visitors — no credit card, no time limit, no demo call.