The 2026 popup conversion benchmark.
Median conversion rates across 4,212 ecommerce stores in our cohort, broken out by industry, popup type, traffic source, device, and seasonality. Use it as a baseline; argue with us if your numbers say otherwise.
Median CVR · all industries
Baseline
CVR by vertical.
Wheel conversion across 14 industries we have ≥ 200 stores in. Beauty & fashion lead, B2B lags. Always cross-reference your industry's median before declaring your popup "underperforming."
Beauty leads. B2B lags.
All numbers are weighted median spin-wheel conversion in the 90-day window. Sample size in parentheses.
What you ship matters.
Median CVR by popup type across all industries. Spin-the-wheel leads; static email forms remain the floor.
Paid social punches above its weight.
Visitors who came from paid social convert 2× better on popups than organic search. Hot vs. cold intent is doing the work.
BFCM week is not the peak.
CVR by week, all popup types, all industries. The biggest spike isn't Black Friday — it's the week before (Cyber-prep) when visitors are bookmarking offers, not buying.
72% of all popup impressions are mobile.
Mobile dominates the popup category by impressions and by CVR. Stores still optimizing primarily for desktop are leaving money on the table.
Saturday at 11am beats Black Friday.
Median CVR by day of week × hour bucket. Hottest cell is Saturday late morning — Black Friday is the second-hottest. Time your campaigns accordingly.
How we made these.
All charts on this page are pulled from production dashboards across 4,212 woohoo stores. No surveys, no opt-in panels, no curation.
Data provenance.
The numbers in this report are derived from server-side popup events: an impression is a successful render; a conversion is a unique email captured. Counted once per visitor per session.
- 4,212 active woohoo stores in the cohort
- Stores with ≥ 1,000 impressions/month included
- Weighted median by impression volume — not mean
- Rolling 90-day window (Feb–Apr 2026)
- 14 industries; minimum n=120 per industry to publish
- Bot & ratelimit traffic excluded server-side
- PII never accessed; stats run on aggregates
Updated quarterly. Past editions available in the resource library. Want to dig deeper? The 32-page PDF includes per-industry breakdowns, the full disposable-email allowlist, and confidence intervals for every chart.
Make the next report more accurate than this one.
If you run a popup tool (us or otherwise) and want to contribute anonymized aggregates to next quarter's benchmark, we'd love the data. Submitters get an early-access link to the report before public release.
- Aggregates only — no PII, no individual visitor data
- You decide what to share: CVR, type, industry, traffic
- Your store is never named in the report
- You'll get the next benchmark a week before public release
The full PDF.
On your desk in 30 seconds.
Every chart in this page, plus per-industry deep-dives, the disposable-email block-list, confidence intervals on every metric, and the full event taxonomy used to build the dataset.