// Case studies8 min read
How Alder & Co. grew their email list 5.2× in one quarter.
The exact pick-a-gift template, targeting rules, and A/B framework that took a home-goods brand from 2.4% to 8.4% capture.
// Email Marketing8 min read
Routing popup signups to the right Klaviyo flow.
Most stores route every signup to the same welcome series. The lift from tag-based routing is 30%+. Here's the setup.