// Email Marketing8 min read
Routing popup signups to the right Klaviyo flow.
Most stores route every signup to the same welcome series. The lift from tag-based routing is 30%+. Here's the setup.
// Email Marketing6 min read
How to build your email list when nobody wants to subscribe.
Email is still the highest-ROI channel in ecommerce — but shoppers are warier than ever. Five list-building tactics that earn the address instead of begging for it.