// Ecommerce12 min read
The BFCM 2026 popup playbook.
What worked, what flopped, and what we'd ship in July — based on 18M impressions from last year's Black Friday cohort.
// Ecommerce9 min read
10 discount strategies that build loyalty.
Discounts done carelessly train bargain hunters. Done well, they lift sales and turn one-time buyers into repeat customers. Here are ten ways to do them well.