// Gamification9 min read
Why pick-a-gift beats spin-the-wheel for premium brands.
Three luxury and home-goods merchants tested both. The mechanic that won might surprise your design team — the math definitely will.
// Popups5 min read
The "no thanks" copy that converted 14% better.
The opt-out matters more than the headline. Three weeks of testing the exit-intent close copy taught us this.