// Gamification11 min read
Anatomy of a 13.2% popup.
What 50 million spin-the-wheel impressions across 4,212 stores taught us about prize odds, timing, mobile, and the moment gamification stops working.
// Gamification9 min read
Why pick-a-gift beats spin-the-wheel for premium brands.
Three luxury and home-goods merchants tested both. The mechanic that won might surprise your design team — the math definitely will.
// Gamification6 min read
Gamification campaigns that drive sales — and why they work.
Most stores run the same four-move playbook. The brands that pull ahead make engagement a game. Four campaign types — and the psychology behind each one.