// Popups7 min read
Mobile popups: three rules that move every metric.
Why your desktop conversion rate doesn't predict mobile. Touch targets, keyboard handling, exit-intent on phones — what actually works.
// Popups5 min read
The "no thanks" copy that converted 14% better.
The opt-out matters more than the headline. Three weeks of testing the exit-intent close copy taught us this.
// Popups6 min read
5 smart ways to personalize your popup.
Everyone runs the same 10%-off-for-an-email popup. Personalization is what separates a popup shoppers ignore from one they actually want to interact with.
// Popups6 min read
How to write popup copy that converts.
A popup gets the attention. The copy decides what happens next. A five-point checklist for writing words that turn shoppers into customers.
// Popups6 min read
5 places to use popups on your store.
Popups earned a bad reputation because most stores fire them at the wrong moment. Right time, right place, and the popup becomes the most useful tool on the page.
// Popups6 min read
Your popup isn't dead. Your strategy is.
Every store runs the same first-time-discount popup, and shoppers have learned to close it on reflex. The popup didn't fail — the laziest version of it did.